Tuesday, June 15, 2010
Have You Targeted "Small Business" as a Market for your Consulting Services?
By Pat Meehan
This year I took on the Directorship of a Small Business Center in a county in Southern Indiana. We identified seventy small businesses (1-100 employees) who were already members of the Chamber of Commerce and sent each of them a 12 question survey. The question that seems to have gotten the most universal response from the group was question #4:
4. Do you want information on training programs?
A. Business Planning:
B. New Business Development:
C. Human Resource Policies & procedures: X
D. Payroll Administration:
E. Sales Training:
F. Relationship Building:
It seems that many small business owners are buying into small business as their life's work and employee growth is a necessity. They need help with Human Resource issues.
When is the last time, if ever, that you targeted a small business as a potential long term client? Think it over. Think about your approach. How would you like to be approached as a small business owner for something you need?
I will leave out my opinion and let you enjoy your own thought process. I would like to hear your thoughts in the comments area of this blog. Always remember small business is 70% of the entire work force.
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